Enterprise Digital Experience Platform (DXP) & Optimization
Digifloat powers next-gen web performance and personalized customer journeys through our official Optimizely partnership.
Through our certified partnership with Optimizely, we deliver AI-driven content management, enterprise A/B testing, and automated workflows. We empower brands to move faster, optimize every customer touchpoint, and turn digital interactions into measurable revenue growth.
Optimizely CMS & Content Orchestration
Build, manage, and scale dynamic web content seamlessly across all digital channels using Optimizely’s next-generation content management architecture.
Key Benefits
- Enables non-technical marketing teams to create and launch content faster without technical bottlenecks.
- Centralizes media, brand assets, and multi-site content within a single, scalable system.
- Leverages built-in AI agents to automate routine content workflows and keep sites running at peak performance.
Enterprise Experimentation & CRO
Deploy high-velocity A/B testing, feature flagging, and multi-page experiments backed by statistics you can trust.
Key Benefits
- Test variations of layouts, copy, and features to continuously elevate conversion rates.
- Run client-side experiments for web interfaces alongside server-side tests for product logic.
- Executes high-speed, low-latency experiments without slowing down page load times.
AI-Driven Personalization & Audience Targeting
Deliver tailored experiences and real-time product recommendations to high-intent customer segments.
Key Benefits
- Group audiences dynamically based on user intent, browsing history, and real-time interaction patterns.
- Present individualized content and offers that maximize engagement and customer lifetime value.
- Maintain unified personalizations across web, mobile apps, and customer portals.
Expert Implementation by Certified Engineers
Our team of Optimizely-certified architects and engineers handles implementation, custom integrations, and system configuration from start to finish.
Key Benefits
- Strategy and development led by certified professionals who follow official Optimizely best practices.
- Connects Optimizely effortlessly into your existing CRM, analytics suites, and data layers.
- Ensures robust data compliance, reliable tracking setups, and continuous technical support.
Impact of Implementing Optimizely
With our certified team guiding your Optimizely deployment, your organization gains complete control over your digital experience ecosystem.
Our solution enables organization to:
Accelerate time-to-market for campaigns, landing pages, and digital product launches.
Drive continuous revenue growth by replacing guesswork with validated A/B testing data.
Deliver personalized customer journeys at scale using automated AI capabilities.
Eliminate technical debt with clean software architecture and seamless MarTech integrations.
Empower marketing and growth teams to manage content and experiments independently.
Our Comprehensive Usecases
E-Commerce & Retail Conversion Optimization
Optimize checkout funnels, personalize homepage recommendations, and run price-sensitivity experiments to maximize average order value (AOV) and reduce cart abandonment.
B2B Lead Generation & Funnel Personalization
Tailor website messaging, landing pages, and call-to-action blocks based on visitor industry, company size, or referral source to convert high-value accounts.
Digital Product & Feature Flagging
Validate new software features, test UI redesigns with targeted user groups, and roll out product updates safely without risking platform stability.
Media & Publisher Content Engagement
Personalize content feeds, optimize headline performace through dynamic testing, and maximize subscription conversions with targeted paywalls.